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Nicola Acoustic Guitar Strings

You may recall the television ads set in the mountains of Switzerland where they play an alphorn while bellowing “Ricola” into the valleys below, awaiting an echo. This is not about the throat lozenges. Nope, it’s all about the fine acoustic guitar strings made by Nicola .

The family-owned string company pays homage to Nicola Sfarzo, who left his native Italy for a life in America, turning to music to support his family after losing his sight. Today the company maintains its dedication to not simply manufacturing a product but to the artists who keep Nicola’s memory alive through their own music, whatever the style they choose.

Have a question about Nicola Acoustic Guitar Strings? Just call 800-513-8271 to talk with our friendly music, strings, & gear experts. They’re available Monday-Friday from 9 a.m.-3 p.m. EST. You also can email us.

And remember: All U.S. orders and International orders via USPS, Fed Ex and UPS received weekdays before 3 p.m. EST ship the same day!
International Priority Airmail orders received by 8:00 am EST Tuesday-Friday ship that same day.
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